Maple Ridge, B.C., Sept. 19, 2024 – The City of Maple Ridge is calling on residents and visitors to share their feedback through a new tourism survey, designed to assess satisfaction with local service providers and help shape the future of tourism in the city. Open until October 10, 2024, the survey invites the public to participate and contribute to improving Maple Ridge’s tourism offerings. Take the survey at Engage.MapleRidge.ca/TourismSurvey.
The City is using this opportunity to gather valuable insights through the introduction of Net Promoter Score (NPS) and Customer Satisfaction (CSAT) metrics. These tools will provide a clear picture of public sentiment and gauge how likely residents and visitors are to recommend Maple Ridge as a top tourist destination.
“We want to hear directly from the community and our visitors about their experiences in Maple Ridge,” said Tyler Westover, Director of Economic Development. “Your feedback is vital to helping us elevate Maple Ridge as a premier tourist destination and drive our economy.”
Explore. Experience. Engage.
This engagement initiative is an important step in realizing Maple Ridge’s strategic vision of becoming a tourism leader in British Columbia, offering diverse and engaging experiences for visitors.
Purpose of the Survey
- Define a Baseline: Identify the current quality of visitor experiences and service culture.
- Provide Clarity: Offer a snapshot of visitor satisfaction.
- Support Decision-Making: Enable evidence-based decisions to improve tourist experiences and drive economic growth.
- Ensure Sustainability: Foster a welcoming culture that advances our tourism segments.
The Importance of Participating
Tourism is a key contributor to Maple Ridge’s economic development. Feedback from the survey will enable the City to:
- Assess Public Perception: Gauge how residents, visitors, and investors view tourism offerings.
- Guide Strategic Decisions: Inform tourism improvements, collaborations, and innovations.
- Promote Sustainable Growth: Support the development of local Adventure Hub, Urban Hotspots, and Farm Fresh tourism segments.
Maple Ridge Tourism Highlights
- Adventure Hub: Embrace thrilling outdoor activities like hiking, biking, and water sports amidst breathtaking natural landscapes.
- Urban Hotspots: Enjoy our vibrant city life with unique shopping, signature events, and excellent dining experiences.
- Farm Fresh: Experience local farm visits, fresh produce, and culinary delights featuring our locally made and grown products.
Timeline and Next Steps
A summary of findings, including a detailed report and presentation to Council, will be published by December 31, 2024.
Stay Informed
Sign up for the BizNews e-newsletter to receive tourism-related updates at MapleRidge.ca/StayConnected.
- 30 -
For additional information, contact:
Tyler Westover
Director, Economic Development
T 604-463-5221 ext. 7319 E TWestover@MapleRidge.ca