Maple Ridge Brand Story


Towards the Future and Redefining Maple Ridge

We are excited to share Maple Ridge’s new Brand Strategy which highlights the City’s strong connection to nature, broad economic potential and deep community bonds. 

The refreshed brand includes a new logo, colours, fonts and brand story based on themes that emerged during six months of development which included public engagement and a review of relevant research.

With a look and feel reflecting both a vibrant future and treasured heritage, the new branding will be rolled out in a phased approach as the City moves towards Maple Ridge’s 150th birthday celebrations next year.

When the City sought resident and business perspectives this year through focus groups and an online survey on the City’s Engage Maple Ridge platform, the feedback painted a picture of a place offering active lifestyles and nature on its doorstep, exciting economic opportunities, and a welcoming and connected community.

  1. Our Brand Story
  2. City on the Move
  3. Driven by Community
  4. Bold by Nature

Taking inspiration from the brand story, the new identity is rooted in visually expressing the ideas of growth, community and nature. It has been designed for maximum flexibility and to meet the needs of multiple applications and marketing channels. Over time, the new visual identity will anchor the City’s communications efforts and become synonymous with Maple Ridge’s image and reputation. 

The new brand evokes a modern and positive image that aligns with the City’s values and aspirations.

Specific graphic and colour choices bring the new brand to life: The focal point is the Golden Ears Mountains, identified by residents as the iconic feature of the community. The peaked shapes, which also form the letter M, evoke green forests and bursts of colour as seen at sunset or as the seasons change. 

    • The Fraser River that defines Maple Ridge’s southern border grounds the bottom of the graphic with a swoosh of the colour teal. 
    • A broad colour palette reflects the diversity and vibrancy of the City’s arts, culture, sports and residents of all backgrounds. 
    • Eye-catching graphic elements reflect the bold vision for the community, while the circular shape and rounded edges convey a friendly, complete community and hearken to its past. 
    • The M in the Maple Ridge wordmark has a wide mountain-like base and the G’s curved tail represents a winding river. 
    • The City’s new font, Source Sans, is a functional, contemporary sans-serif font that supports Indigenous languages.

Using a budget conscious approach, the new brand will be gradually introduced over the coming months in the lead-up to Maple Ridge 150 in 2024. It will roll out across the City’s digital assets and social media platforms, and more widely over the next few years as physical assets require replacement and upgrades. 

Why Rebrand

Maple Ridge’s last rebranding took place 17 years ago, long before many of the social, economic and other changes that have reshaped the world and community we live in today. 

A revitalized brand identity offers our community many benefits, including an enhanced tourism and investment industry that attracts consumers and sustainably nurtures economic growth. Additionally, a revitalized brand identity aims to: 

    • Change perceptions and enhance reputation. 
    • Fuel civic pride and public engagement. 
    • Help build new regional/provincial partnerships. 
    • Attract new residents. Support economic development and tourism strategies. 
    • Anchor the City’s marketing communications.

The Corporate Communications and Engagement Strategy completed in 2022 recommended as a key priority the need to reinvigorate the City’s brand voice and refresh the visual identity to convey 'stronger leadership, innovation and pride of service’ as the current brand, developed in 2006, was outdated. 

In January 2023, the City embarked on a Brand Strategy and visual identity update to amplify Maple Ridge’s story and share the City's vision for creating a vibrant, sustainable, connected and prosperous community. 

A revitalized brand identity offers our community many benefits, including an enhanced tourism and investment industry that attracts consumers and sustainably nurtures economic growth.